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Business and Politics
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Zohnerism: The Art of selective communication
Dr. Sandeep Goyal explores the art of selective communication during this post truth era, the times in which it’s difficult to read what is written between the lines. I...
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Does Naaz Patel have a dirty mind?
Even when the Myntra logo controversy ignited by her broke out, there was only sparse information on her on the Internet, writes Dr. Sandeep Goyal Honestly, till last week I...
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Hindustan Unilever: Once trounced, twice humbled
HUL has been clearly outwitted by Sebamed’s ads. In the courts, Sebamed beat HUL 2-0, writes Dr. Sandeep Goyal The going has never been that bad for Lever ...
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Brand Biden: Old, but likeable & trustworthy
Dr. Sandeep Goyal tells about Ipsos, the market research agency that ran a brand check on Mr. Biden just before the November election. Joseph Robinette Biden Jr. took o...
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Thank you Mr. Kamath - Better late than never!
Following the news of ASCI banning surrogate ads of 12 liquor companies, Dr. Sandeep Goyal states that his crusade of three years against the inaction has finally succeeded!&n...
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Celebrating Ziva Dhoni’s first endorsement
Dr. Sandeep Goyal wonders whether the former Indian cricket team captain's daughter should be in the limelight at such a young age? Ziva Dhoni just signed her first end...
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I Want To Live Life By ‘Doing Nothing’
A bit of a late realization, but a self-discovery nevertheless arrived at after much introspection, writes Dr. Sandeep Goyal Yes, please don’t think that I have writte...
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Signs of the time: Take me across the waters, ‘cause I need some place to hide…
Humra Quraishi looks around for reasons to rejoice the coming of the year 2021 and wonders if it spells bloom as it is being made out to be I have never believed in ushering ...
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Signs of the time: The Trolley Times
No New Years greetings from me to you. There is little to celebrate, writes Humra Quraishi Nothing much to look forward to. Nothing to talk about except of the gloom and the ...
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2020 In One Word: What’s Yours?
Dr Sandeep Goyal views the year 2020 as the time that has introduced us to the “new” normal. Forget 2020. What is my single word for 2021? “Normalcy”?...
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