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Gender

The More Men Know About Work Gender Inequality, The More They Act As Advocates

They're happier and mentally healthier when male norms are less pervasive in the workplace, writes Allyson Zimmermann
Allyson Zimmermann will take part in the breakfas...

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Free TV Channels Proliferating: Here's Why?

With BARC’s rural data, the business sentiment for FTA (free-to-air) channels is improving. So much so that some broadcasters are now turning their pay channels into ...

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Gender

How Women Consume TV On Weekdays

Women drive television viewership in India. Understanding their TV consumption patterns has become very important for broadcast executives, content creators, advertisers an...

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Sustainable Development

Changing Kenya’s Landscape For Wildlife And Jobseekers

Twenty years ago, this wildlife corridor in southern Kenya was in jeopardy. A scarcity of jobs in this impoverished, arid landscape meant people were hunting wild giraffe a...

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Original Content & Consumer Insights Makes Big Ganga The Leader – Tarun Katial

Every region has its own favorite channel and its denizens like to consume content in their own vernacular language. Hence all major broadcasters invest on a regional offer...

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"Availability Of BARC Rural Data Is Welcome New Arsenal": Sam Balsara

BARC India recently announced the completion of its joint venture with TAM Media Research, with the latter making an exit from the television ratings business effective Feb...

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A Milestone Year For Media

The foremost was the rollout on 29 April of the Broadcast Audience Research Council India, the country’s homegrown television audience measurement data The year 2015 ...

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BARC India To Launch Rural Data From Week 41

BARC India will release the much-awaited rural ratings from Week 41 (10–16 October). The decision comes after the board members of the joint industry body today decid...

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BARC Ratings: Bangla Channels Rise; Bhojpuri Market Sees Decline In Week 38.

In week 38 (September 19 – 25, 2015) in the Telugu market Maa TV climbed to No.2 spot this week from No.3 last week, while ETV Telugu rose to take up No.3 spot. In th...

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BARC Commissions India's Largest Universe Estimation Study

The study to be conducted by Nielsen, will aid panel expansion for television measurement, and aim to be a ready reckoner for MARKETERS  and advertisers. The Broadcast...

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