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Hashtag Marketing

The past few years have seen a shift in the face of marketing, with advertisers harnessing the addictive power of social media to publicize their brand. The newest addition...

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About Time: A Need To Quell Victimising Child Artistes

The drama realm of the Indian cinema and the reality shows have long been churning out massive profits plus harboring TRPs and a dedicated viewership owing to the child art...

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How Farmers Turn Their Salmon Pink

When Don Read feeds the salmon on his fish farm, he adds in a chemical that changes the color of their flesh. Without the chemical in their feed, the farm-raised salmon wou...

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Casa Rana: Tamil Nadu's Foster Home For HIV-Positive Kids

India has always struggled with providing facilities for the terminally ill. Whether for the aged or mentally unwell, palliative care is an arena in which we are sorely lac...

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Behind The Suicide Of An IIT Scholar In Delhi, A Struggle Between New Ambitions And Old Restraints

Her Facebook photos reveal a young woman who liked to travel, dress up, pose and smile. You see her patting her hair and sticking a hip out like the Marilyn Monroe wax stat...

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'The Scratch & Smell Book Of Weed' Is More Serious Than You Think

It's not just about novelty, it's about knowledge.
It sounds like something a couple of stoners would dream up in a late-night toke fest, but The Scratch & Sniff B...

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In Disposable Mucus Houses, These Zooplankton Filter The Ocean

Swimming hundreds of feet beneath the ocean’s surface in many parts of the world are prolific architects called giant larvaceans. These zooplankton are not particular...

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25 Years Later, The "Reservoir Dogs" Team Meets At Tribeca Film Festival

Mr. Blonde, White, Orange, Pink, and Quentin Tarantino talk about making the film and how audience reactions have changed since its release. This article contains minor spo...

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Petals, Paintings & Punks: Pink Floyds Career - In Pictures

A new exhibition at the Victoria and Albert museum, London, chronicles the music, design and staging of Pink Floyd’s career – from the first flourish of creativ...

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Bollywood Could Bring Feminism To The Masses. Why Doesn't It?

A few days before the release of 2016 Bollywood hit “Dangal” (“Wrestling Bout”), which is based on the true story of two medal-winning Indian female...

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