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Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Vaccine Development: The Multiplier Benefits Of Blockchain

Despite the numerous advantages to using blockchain for the various stages of vaccine development and deployment enunciated above, a number of ...

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Run, trailer, run

Khalid Mohamed checks out the Laxmmi Bomb trailer, the by-now iconic series Jamtara and the aptly-titled Poison 2

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Low-key festival celebrations

Monarose Sheila Pereira speaks to people from different walks of life and discusses their views about low-key celebrations dur...

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Gold for SHOPS Plus’ ‘50 Shades of ISHQ’

USAID’s flagship project in private sector health, Sustaining Health Outcomes through the Private Sector (SHOPS) Plus in India won gold i...

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Rameshwari wahi jo sab ka man bhaaye

Aparajita Krishna takes us with her on a journey through Rameshwari’s life - from a student of acting to becoming a film star, wife, m...

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Office Pods and the new normal

Dr Anurag Yadav wonders if the employers making policies to work from home, will reduce travel...

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No Man is an island

Rinki Roy Bhattacharya writes that the relentless media coverage about the pandemic we are all stuck in was guaranteed to...

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Radical and Revolutionary: Smruti Koppikar

In this interview with Vinta Nanda, Smruti Koppikar throws light on the way that journalism in India has chan...

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