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Marketers look beyond traditional mix as rural consumers flex muscles

With the Modi Government at the Centre, there is a buoyancy seen in the market. The expectation of ‘achche din’ extends beyond urban areas, with the rural hinte...

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Sewage main reason for poor-quality river water

An environmental monitoring programme carried out by the Kerala State Council for Science, Technology, and Environment (KSCSTE) in five river basins across the State has re...

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Killer Coal

Coal accounts for 41 per cent of the world’s electricity generation. At approximately 210 gig watt (GW), India is the fifth largest producer of electricity in the wor...

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Maharashtra Lost Over 1,500 Sq km Forests In 30 Years

In the past three decades, the Maharashtra state has lost a whopping 1,610 sq km of forests, says the annual administrative report of the Maharashtra forest department. Mos...

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Mumbai Is Noisiest City In The World

Mumbai is hostage to air and water pollution at dangerous levels, and is probably the n the world, ahead of Delhi and Kolkata. Maharashtra’s economic survey, released...

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State Cyber Espionage: A recap

An entire year has come full circle since Edward Snowden made shocking revelations to the world regarding the nature in which the American government conducts digital surve...

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Nearly 30% People In The World Are Overweight Or Obese

United States is home to the biggest chunk of obese population – 13 per cent, India and China together account for 15 per cent Considered to be one of the most compre...

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ASPCA Kicks Off 2014 Rachael Ray $100K Challenge

The ASPCA (The American Society for the Prevention of Cruelty to Animals) is gearing up for Sunday’s start of the 2014 ASPCA Rachael Ray $100K Challenge, where a tota...

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Polio Cases Rattle WHO

Of the 74 cases reported worldwide this year, 59 were from Pakistan. No case in India so far The world has witnessed a sudden spurt in polio cases this year. The World Heal...

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Vivek Oberoi & Vinod Kambali Creating Awareness On World No Tobacco Day

Cancer Patients Aid Association (CPAA) along with BEST started the ”No Tobacco day’ campaign. In a function held at the BEST headquarter in Colaba, CPAA initiat...

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