The End of a New Beginning

Sandeep Goyal says that the one thing he has never understood about TikTok is – why does...

Minus ‘Fair’ will Fair & Lovely lose its raison d'être?

Carol Goyal explores if a change in brand name results in the death of a brand

HUL’s announcement th...

Tragic Loss: Sushant Singh Rajput

Sushant Singh Rajput’s suicide by hanging, at age of 34, sent shockwaves through Bollywood on Sunday afte...

Between Fake News and Truth…

In these extraordinary times, like everywhere else in the world, fake news and misinformation are spreading like wildfire around Covid-19 and r...

India’s Disowned: Pataal Lok

In her review of the newly dropped series on OTT platform Amazon Prime Paatal Lok, Reema Moudgil writes that the images haunt because they remind us of som...

Kulmeet Makkar: The man who never said ‘No’

A thought crossed my mind as I said a small prayer last night, “I’ve written two tributes back to back for Irrfan Khan and Rishi Ka...

The quiet fade-out

How many care for a yesteryear star after her last breath? Here’s addressing the question, over a month after the passing away of yestery...

How marketers can think about a Post - COVID-19 world

Perhaps it may be a little too early to say this, but we may be reaching peak lockdowns in many places around the world. The curves aren’...

Count your blessings: name them One by One

Roads utterly empty, except for a stray vehicle here and there, I proceeded to drive towards the vet’s clinic. Lucy Diamond needed to see...