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Hollywood

That’s Entertainment!

How do I start writing about a man’s love affair with Hollywood and the movies? Especially when he happen...

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Thought Factory

Easy Riders

Rumi Taraporevala narrates his adventures on two-wheelers with his buddies down the roads of M...

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Business and Politics

MOGAÉ: JOINT VENTURE WITH VERSA

VERSA India will be a fifty-fifty joint venture between VERSA and Mogaé Consultants, owned by Sandeep & Tanya Goyal. Read More

Business and Politics

Of surrogate ads and liquor brands

A couple of weeks ago I had written an open letter to the chairman of the Advertising Standards Council of India (ASCI) pointing out to him tha...

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Kaleidoscope

What’s next Dr Sandeep Goyal?

The prologue by Sanjay Gupta, Country Manager Google India and introduction by Prasad Sangameshwara, Editor ETBrandEquity.com along with a part...

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Thought Factory

Fly in the ointment: TRP’s

When ‘life’ jives with storytelling evolution happens, writes Vinta Nanda

Ra...

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Health

Office Pods and the new normal

Dr Anurag Yadav wonders if the employers making policies to work from home, will reduce travel...

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Movies

Similar strokes

Call it a coincidence or plain copycatting. Film historian, Dhruv Somani, writes on the curious clashes between Bollywood film...

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Kaleidoscope

To the story I was born

Aparajita Krishna plunges into her rich past, where there is a paean to her left leaning parents who inhabited India’s r...

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Business and Politics

Badshah: On the mat

The recent controversy over rapper Badshah, allegedly buying likes and views opens up the debate over fake followers on social media once more,...

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