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BUSINESS: ENTERTAINMENT HIJACKS SALES IN ADVILLE
A sharp look at how advertising today prioritizes entertainment over sales, sparking debate on creativity, strategy, and real business impact. Has the Big ‘E’ Over...
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BUSINESS: IS BRANDING YESTERDAY? PASSE? DEAD?
A Radical Take on Branding: Monojit Lahiri endeavours to unravel a new-age, revolutionary, path-breaking philosophy put forth by an ad guru that puts the age-old and much-reve...
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BUSINESS: TOTTENHAM SURVIVE, TRIUMPH, AND RISE
Tottenham Hotspur’s 2024/25 campaign was a dramatic clash of despair and triumph—scraping through Premier League survival while clinching Europa League glory again...
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BUSINESS: THE AD INDUSTRY INCUBATES ITS FUTURE AT GOAFEST 2025
24 student delegates from MICA, SIMC, Loyola College, and Miami Ad School are attending the festival free this year; organizers to extend initiative to 100 students next year....
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POLITICS: PEACE DEMANDS MORE THAN PROGRESS
Despite global advancement and innovation, persistent political power struggles and inequality continue to fuel violence and fear. The Pahalgam tragedy exposes the urgent need...
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BUSINESS: CHALLENGING CREDIBILITY OR INFLUENCING SALE?
From Leela Chitnis to today’s stars, celebrity advertising in India has evolved dramatically—entertaining, controversial, and often mismatched. The challenge? Bala...
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POLITICS: BACKLASH ON DEI AND INTELLECTUAL INEQUALITY
As right-wing governments dismantle Diversity, Equity, and Inclusion, they push societies into intellectual and economic stagnation while the privileged elite monopolize AI-dr...
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POLITICS: PADMA SHRI, AN ARTIST AND A “SADHVI”
In this poignant reflection, the author, Sharad Raj, contrasts the recognition of iconic artist Prof. Ranbir Singh Bisht with today's controversial Padma Bhushan awardees, hig...
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POLITICS: GLOBAL CONCERNS THAT SHAPE OUR FUTURE
As inequality deepens, the future of millions remains uncertain. Without meaningful intervention, the dreams and aspirations of the world's middle and working classes risk bei...
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BUSINESS: HOW INDIAN IS INDIAN ADVERTISING?
As pride, identity and profiling increasingly come into play at the global level, questions will follow: Have we been able to define where Indian advertising is coming from an...
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