A caring attitude can also exhibit strength and masculinity – a point Dove has tried to drive home in its latest ‘Real Strength’ campaign. The current campaign released ahead of Father’s Day (June 21) is a mix of heartwarming visuals and the beautiful emotions invoked when the men featured in the video express their reaction on becoming a father for the first time. The film created by Havas Helia shows the reactions of 13 real-life fathers-to-be when they come to know about the fact that they are going to be a dad soon.

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