BBDO India and Ariel Matic from P&G have hit the bull's eye once more. Its latest video ad in its 'share the load' campaign, which encourages men to help their wives with the laundry, has gone viral online. The big difference between this one and Ariel's previous ad is that while the first emphasised gender inequality as seen by two women, here the observer is a man. At Cannes last year, the Ariel ad won a Glass Lion which is a special prize for ads that address issues of gender inequality.

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