More than 3 years after being acquired by Facebook for $1 billion, one of the most popular social photo sharing networks is taking the first steps towards independence and analysts feel that the ones to have to worry the most will have to be the likes of Twitter and Google. Instagram announced this week that it would open up its ads API for advertisers. This means that marketers can now directly buy ads for Instagram instead of having to go via Facebook or a third-party. Instagram has been testing its ads API for the past few months. Facebook has many times in the past reiterated that it will be approaching the matter of advertising on Instagram cautiously and now it seems that the social networking giant is confident enough that advertising can come to Instagram without the expense of user cheer.

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