In a market with no paucity of video streaming apps, Zee Entertainment’s Ditto TV has cut its subscription fees to just Rs 20 per month, from around Rs 150 per month. The service includes over 100 TV channels, including from its parent network Zee, and others like Colors, Sony, SAB, Zoom, MTV, BBC, Times Now, MTV and Aaj Tak. The choice for pricing at Rs 20 per month is an interesting one, since it mirrors the ARPU (Average Revenue Per User) that Ditto TV made for the quarter ended 31st March 2016. “Because the pricing was dynamic today, the consumer chose between a daily, monthly and quarterly pack. 

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